Marketing is an ever-changing, fast-paced, and creative career.
Learning is not a spectator sport. Marketing courses at Finlandia are designed and taught using active learning techniques. Unlike traditional university level courses, our marketing courses are delivered with hands-on learning using creative and well-designed methods. This experiential hands-on approach to learning provides students with more marketing skill sets than traditional lecture/test methods used at other universities.
Real-world experience in the classroom translates to a better understanding of the content. We strive to make classroom activities as real as possible, this includes taking courses that touch on the fundamental principles of marketing. In the Digital Marketing Course (BUS 340) you develop an e-commerce website and digital communications. You also create television, social media, radio and print advertisements for local and international businesses in the integrated marketing and communications course (BUS 346) and produce a marketing strategy for a new inventive product in the marketing principles course (BUS 245).
"Going into Finlandia's business school was a great decision. I've been given opportunities like studying abroad in Finland through the business program, and being a part of the Business Professionals of America (BPA)-- where we bring in business professional speakers and can network and receive wisdom. It was a great chance to learn some skills outside of the classroom."
“I started as a sports management major, but then switched to marketing my junior year. I’ve really gotten to craft my own education, even with switching majors. I got to keep my same advisor, and he let me take on both the sports management classes to get that athletics experience, and to learn more about the sociology and philosophy portions of marketing. It has made me feel ready to get a job I’ll love.”
Marketing is a profession that thrives on detail, creativity and human interaction. By design, our small classrooms allow students to interact with professors to ask the necessary questions to grasp the concepts of marketing. During the 2017-18 school year our average class size was less than 11 students per class. It gets even more personal as students enter their junior and senior year, with senior seminars averaging about four students per class.
“Finlandia gave me the opportunity to experience a new crowd and new environment. In my opinion it’s always good to expand your horizons not just in what you’re interested in geographically, but because you are exposed to all new experiences. Even though I specialized in marketing Finlandia gave me a well rounded business education. Ensuring that I was able to grow in a profession in the business field.”
Adam Huey (’07)
Courses are taught by working professionals who hold advanced degrees in marketing. The professors have both academic credentials as well as robust, professional marketing experience that allows them to share advanced knowledge of the field.
You will also learn from guest lecturers who bring unique perspectives to the classroom. In addition to learning from these lectures, you have the chance to network with professionals who work directly in the industry. All of which provide you with an unparalleled learning experience.
October 05, 2022
Copper Country’s 1 Million Cups (1MC) allows entrepreneurs to share business ideas and get feedback before, during and after launch. 1MC community organizers like Kevin Manninen, dean of Finlandia’s International School of Business (ISB) and associate professor of Management & Marketing, offer valuable advice to presenters at these one-of-a-kind networking events. In turn, Finlandia business students benefit from the context and curricula shared by Manninen through an experiential approach and quality internship opportunities.
In addition to Manninen’s work […] Read More
August 16, 2022
We are so excited to be bringing you a glimpse into this on-campus housing option!
The Koskela Servant Leadership House is a unique living and learning community for female students who are committed to personal growth and servant leadership as a means of building a vibrant and caring community. Located on Quincy Street in Hancock, the Koskela Servant Leadership House offers its residents many benefits, including the perks of living on-campus.
Joining us for this video is house resident Ella Lindgren. […] Read More
July 05, 2022
Finlandia University’s International School of Business has released its Spring recap newsletter! This issue includes: Accounting students start investment lab, the inaugural FinnU Shark Day, growing internship opportunities, Finlandia’s new president & more!Local students looking forward to next FinnU Shark Day
With more than 60 students in attendance Finlandia University held its inaugural FinnU Shark Day, which is a spin on the hit television show “Shark Tank”, on Wednesday, March 9th 2022. High school students in […] Read More
Upon completion of the Bachelor of Business Administration degree program, International School of Business graduates will be able to do the following: