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School of Business

Marketing

A degree providing the skills to succeed in multiple business settings

Marketing is an ever-changing, fast-paced, and creative career.

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EXPERIENTIAL LEARNING BASED MARKETING CURRICULUM

Learning is not a spectator sport. Marketing courses at Finlandia are designed and taught using active learning techniques. Unlike traditional university level courses, our marketing courses are delivered with hands-on learning using creative and well-designed methods. This experiential hands-on approach to learning provides students with more marketing skill sets than traditional lecture/test methods used at other universities.

LEARN BY DOING

Real-world experience in the classroom translates to a better understanding of the content. We strive to make classroom activities as real as possible, this includes taking courses that touch on the fundamental principles of marketing. In the Digital Marketing Course (BUS 340) you develop an e-commerce website and digital communications. You also create television, radio, print, and social media advertisements for a local business in the integrated marketing and communications course (BUS 346) and produce a marketing strategy for a new inventive product in the marketing principles course (BUS 245).

"Going into Finlandia's business school was a great decision. I've been given opportunities like studying abroad in Finland through the business program, and being a part of the Business Professionals of America (BPA)-- where we bring in business professional speakers and can network and receive wisdom. It was a great chance to learn some skills outside of the classroom."

Kyle Niemi ('18)

“I started as a sports management major, but then switched to marketing my junior year. I’ve really gotten to craft my own education, even with switching majors. I got to keep my same advisor, and he let me take on both the sports management classes to get that athletics experience, and to learn more about the sociology and philosophy portions of marketing. It has made me feel ready to get a job I’ll love.”

Haley Makela ('19)

AMPLE ONE-ON-ONE INTERACTION WITH MARKETING PROFESSORS

Marketing is a profession that thrives on detail, creativity and human interaction. By design, our small classrooms allow students to interact with professors to ask the necessary questions to grasp the concepts of marketing. During the 2017-18 school year our average class size was less than 11 students per class. It gets even more personal as students enter their junior and senior year, with senior seminars averaging about four students per class.

Alumni Spotlight

“Finlandia gave me the opportunity to experience a new crowd and new environment. In my opinion it’s always good to expand your horizons not just in what you’re interested in geographically, but because you are exposed to all new experiences. Even though I specialized in marketing Finlandia gave me a well rounded business education. Ensuring that I was able to grow in a profession in the business field.”

Adam Huey (’07)

EXPERIENCED LEADERS TEACHING CLASSES

Courses are taught by working professionals who hold advanced degrees in marketing. The professors have both academic credentials as well as robust, professional marketing experience that allows them to share advanced knowledge of the field.

You will also learn from guest lecturers who bring unique perspectives to the classroom. In addition to learning from these lectures, you have the chance to network with professionals who work directly in the industry. All of which provide you with an unparalleled learning experience.

Marketing is an ideal choice for students who like to interact with people, are intrigued by human behavior, and like being rewarded for what they do.

A CREATIVE TOUCH

For especially creative individuals, courses in Finlandia’s International School of Art and Design provide backgrounds in digital imagery, publications and graphic design, which complement the core curriculum taught and help acquire a more robust understanding of marketing.

The Degree

Progress Sheet

The Minors

Minor Offerings

The Classes

Course Descriptions

MARKETING IN THE NEWS

Preparing for the job hunt: students experience employment search through mock job search and interviews

June 10, 2021

During the 2021 spring semester, the International School of Business collaborated with Finlandia’s new Seaton Center for Vocation & Career to equip graduating seniors with the skills they need to prepare competitive job applications and interview successfully. Director of Career Services, Emma Dorst, partnered with Assistant Professor of Management Nathan Perreault and Dean Kevin Manninen to restructure the Business Senior Seminar course, with opportunities for students to put their job search skills into practice and receive individual feedback. Ms. Dorst delivered […] Read More

FinnU Overview Episode 3: What’s there to do in Hancock, anyway? Part 2

May 03, 2021

FinnU Overview have released their third episode! If you haven’t already listened, head over to our Finlandia Podcast Network and tune-in to hosts Jakob Vettori (Marketing) and Joe Watson (Accounting) who pick up where they left off last episode on the topic of things to do in the Keweenaw. This time winter activities are highlighted and in an action-packed episode the hosts feature the “building of the week”, Mannerheim Hall. Vettori and Watson also find time to […] Read More

Business students to present at next XES Helsinki Testing Day event

March 29, 2021

The next XES Helsinki entrepreneur presentations will be held on Wednesday, March 31st at 9am EDT. Three innovative entrepreneurs from the Helsinki, Finland area and one group of Finlandia students will give short presentations on their businesses and receive feedback from a panel of experts from the US. Everyone is welcome to join this exciting free trans-Atlantic event! Register to attend here. We are pleased to welcome Tom Adolphs, Assistant Professor of Graphic Design at Finlandia, as a panel member.     One […] Read More

LEARNING OUTCOMES

Upon completion of the Bachelor of Business Administration degree program, International School of Business graduates will be able to do the following:

  1. Students will be able to identify and analyze the components of the marketing mix.
  2. Students can demonstrate how knowledge of buyer decision-making is used to develop marketing strategies.
  3. Students can discuss the importance of ethics within the context of marketing.
  4. Students will be able to create various marketing communication material.

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Faculty and Staff

Gary Kruzich

Assistant Professor of Marketing/Athletic Partnerships Manager

Gary.Kruzich@finlandia.edu

Kevin Manninen

Dean, International School of Business Associate Professor of Management & Marketing

kevin.manninen@finlandia.edu