Learning is not a spectator sport. Marketing courses at Finlandia are designed and taught using active learning techniques. Unlike traditional university level courses, our marketing courses are delivered with hands-on learning using creative and well-designed methods. This experiential hands-on approach to learning provides students with more marketing skill sets than traditional lecture/test methods used at other universities.
Real-world experience in the classroom translates to a better understanding of the content. We strive to make classroom activities as real as possible, this includes taking courses that touch on the fundamental principles of marketing. In the Digital Marketing Course (BUS 340) you develop an e-commerce website and digital communications. You also create television, social media, radio and print advertisements for local and international businesses in the integrated marketing and communications course (BUS 346) and produce a marketing strategy for a new inventive product in the marketing principles course (BUS 245).
"Going into Finlandia's business school was a great decision. I've been given opportunities like studying abroad in Finland through the business program, and being a part of the Business Professionals of America (BPA)-- where we bring in business professional speakers and can network and receive wisdom. It was a great chance to learn some skills outside of the classroom."
“I started as a sports management major, but then switched to marketing my junior year. I’ve really gotten to craft my own education, even with switching majors. I got to keep my same advisor, and he let me take on both the sports management classes to get that athletics experience, and to learn more about the sociology and philosophy portions of marketing. It has made me feel ready to get a job I’ll love.”
Marketing is a profession that thrives on detail, creativity and human interaction. By design, our small classrooms allow students to interact with professors to ask the necessary questions to grasp the concepts of marketing. During the 2017-18 school year our average class size was less than 11 students per class. It gets even more personal as students enter their junior and senior year, with senior seminars averaging about four students per class.
“Finlandia gave me the opportunity to experience a new crowd and new environment. In my opinion it’s always good to expand your horizons not just in what you’re interested in geographically, but because you are exposed to all new experiences. Even though I specialized in marketing Finlandia gave me a well rounded business education. Ensuring that I was able to grow in a profession in the business field.”
Adam Huey (’07)
Courses are taught by working professionals who hold advanced degrees in marketing. The professors have both academic credentials as well as robust, professional marketing experience that allows them to share advanced knowledge of the field.
You will also learn from guest lecturers who bring unique perspectives to the classroom. In addition to learning from these lectures, you have the chance to network with professionals who work directly in the industry. All of which provide you with an unparalleled learning experience.
May 16, 2023
Updated May 16, 2023
On Thursday, March 2, Finlandia University’s Board of Trustees announced that FinnU will not enroll students for the 2023-2024 academic year. Announced Tuesday, March 14, the University’s Board of Trustees unanimously voted to dissolve the institution and wind up affairs in an orderly manner.
Finlandia has finalized eight Teach-Out Agreements with Adrian College, Bay College, Michigan Technological University, Northeast Wisconsin Technical College, Northern Michigan University, University of Dubuque, Waldorf University, and Wartburg College. Several non-partnering institutions have […] Read More
May 11, 2023
Finlandia University held its final Spring Commencement Ceremony on Sunday, May 7, honoring 92 graduates in the Class of 2023. Following commencement, a commendation service was held for Finlandia University students, staff, faculty, alumni, neighbors and friends, commending the University and its 126 years of service.Full High-Res Photos from Spring 2023 Commencement:
May 10, 2023
Founded in 1896 as Suomi College, Finlandia University held its final spring commencement ceremony on Sunday, May 7, honoring 92 graduates in the Class of 2023. In March, the University announced the decision to dissolve the institution and not enroll students for the 2023-2024 academic year.
Delivering the welcome address was Board Trustee Stephen Nikander, whose great-grandfather founded the institution and whose grandfather served […] Read More
Upon completion of the Bachelor of Business Administration degree program, International School of Business graduates will be able to do the following: