Marketing is an ever-changing, fast-paced, and creative career.
Learning is not a spectator sport. Marketing courses at Finlandia are designed and taught using active learning techniques. Unlike traditional university level courses, our marketing courses are delivered with hands-on learning using creative and well-designed methods. This experiential hands-on approach to learning provides students with more marketing skill sets than traditional lecture/test methods used at other universities.
Real-world experience in the classroom translates to a better understanding of the content. We strive to make classroom activities as real as possible, this includes taking courses that touch on the fundamental principles of marketing. In the Digital Marketing Course (BUS 340) you develop an e-commerce website and digital communications. You also create television, social media, radio and print advertisements for local and international businesses in the integrated marketing and communications course (BUS 346) and produce a marketing strategy for a new inventive product in the marketing principles course (BUS 245).
"Going into Finlandia's business school was a great decision. I've been given opportunities like studying abroad in Finland through the business program, and being a part of the Business Professionals of America (BPA)-- where we bring in business professional speakers and can network and receive wisdom. It was a great chance to learn some skills outside of the classroom."
“I started as a sports management major, but then switched to marketing my junior year. I’ve really gotten to craft my own education, even with switching majors. I got to keep my same advisor, and he let me take on both the sports management classes to get that athletics experience, and to learn more about the sociology and philosophy portions of marketing. It has made me feel ready to get a job I’ll love.”
Marketing is a profession that thrives on detail, creativity and human interaction. By design, our small classrooms allow students to interact with professors to ask the necessary questions to grasp the concepts of marketing. During the 2017-18 school year our average class size was less than 11 students per class. It gets even more personal as students enter their junior and senior year, with senior seminars averaging about four students per class.
“Finlandia gave me the opportunity to experience a new crowd and new environment. In my opinion it’s always good to expand your horizons not just in what you’re interested in geographically, but because you are exposed to all new experiences. Even though I specialized in marketing Finlandia gave me a well rounded business education. Ensuring that I was able to grow in a profession in the business field.”
Adam Huey (’07)
Courses are taught by working professionals who hold advanced degrees in marketing. The professors have both academic credentials as well as robust, professional marketing experience that allows them to share advanced knowledge of the field.
You will also learn from guest lecturers who bring unique perspectives to the classroom. In addition to learning from these lectures, you have the chance to network with professionals who work directly in the industry. All of which provide you with an unparalleled learning experience.
For especially creative individuals, courses in Finlandia’s International School of Art and Design provide backgrounds in digital imagery, publications and graphic design, which complement the core curriculum taught and help acquire a more robust understanding of marketing.
February 01, 2023
Stephanie Ollila is a junior Marketing major from Ontonagon, MI. The International School of Business at Finlandia University recently interviewed Ollila to learn more about her time at FinnU.
Tell us a little about yourself!My name is Stephanie, but my nicknames are Stevie or Steph. I enjoy spending time outside hiking and downhill skiing. I love creating artwork and making new friends.
Why did you choose Finlandia University?I chose Finlandia because of the beautiful location and the small class size. […] Read More
December 09, 2022
This week on Finlandia Fridays, marketing and management professor Kevin Manninen stopped by to talk about Finlandia’s International School of Business (ISB) and an upcoming internship opportunity for Finlandia students.
Following an announcement earlier this week, the Ponsse Einari Vidgrén Foundation Internship application period is now open. The internship, exclusive to Finlandia students, features two to three weeks each spent at Ponsse North America in Rhinelander, Wisconsin and Ponsse Plc headquarters in Vieremä, Finland, in May and June 2023.
With […] Read More
October 28, 2022
Finlandia Lions Women’s Soccer is on its way to conference playoffs. Patrons of Finlandia Athletics can donate and learn more about the Women’s Soccer fundraiser which runs through Nov. 3, by visiting here.
Joining Finlandia Fridays this week is senior Lions’ Soccer player Madelyn Waterman, who sits down with host Jordan Shawhan for an exciting conversation about FinnU’s Marketing and Graphic Design programs, why she decided to attend Finlandia and what she’s looking forward to most in her final year.
Like […] Read More
Upon completion of the Bachelor of Business Administration degree program, International School of Business graduates will be able to do the following:
Fill out the form below and our staff will be in touch with you shortly.
Dean, International School of Business Associate Professor of Management & Marketing
kevin.manninen@finlandia.edu