Bachelor's in Marketing

The BBA-Marketing concentration is an ideal choice for students who like to interact with people, are intrigued by human behavior, and like being rewarded for what they do.

A bachelor’s degree in marketing involves learning the application of psychology, sociology, technology, anthropology, and business principles to the question of determining what people will buy.

Marketing leads to careers related to general marketing strategy, marketing research, new product development, product and brand management, customer relations, promotion and advertising, e-commerce marketing, consumer behavior, planning and event marketing related to sports and the arts. You can work with manufacturer and retailer marketing departments, market research firms, and advertising agencies, and other employers needing marketing generalists.

In pursuit of a bachelor’s in marketing, students will master essential marketing concepts and receive a solid foundation in business theories and human behavior.

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What you will learn

The marketing curriculum includes courses in marketing principles, advertising, accounting, economics, organizational management and financial management, and psychology or sociology. For especially creative students, courses in Finlandia's International School of Art and Design provide backgrounds in digital imagery, publications, and graphic design, which will also help you acquire technical presentation skills.

What Can I Do with a Bachelor's Degree in Marketing?

Graduates will be able to:

  • Apply General marketing strategy and market research.
  • Develop products and manage brands.
  • Understand customer relations and consumer behavior.
  • Plan and market events.
  • Manage promotion, advertising, and E-commerce marketing campaigns.

Sample Courses (CORE)

  • BUS 340 - e-Marketing
  • BUS 348 - Relationship Sales
  • BUS 346 - Marketing Communication
  • BUS 447 - Marketing for Small Business
  • BUS 481 - Research Methods in Business Decision-Making
Kevin ManninenDean, International School of Business Associate Professor of Management & MarketingFinlandia Universitykevin.manninen@finlandia.edu906-487-7371
Paul WernerAssistant Professor of MarketingFinlandia 487-7238
(906) 201-1995

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International School of Business