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School of Business

Marketing

A degree providing the skills to succeed in multiple business settings

Marketing is an ever-changing, fast-paced, and creative career.

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Fill out the form below and our staff will be in touch with you shortly to help you schedule a visit, start your application process or answer questions!

EXPERIENTIAL LEARNING BASED MARKETING CURRICULUM

Learning is not a spectator sport. Marketing courses at Finlandia are designed and taught using active learning techniques. Unlike traditional university level courses, our marketing courses are delivered with hands-on learning using creative and well-designed methods. This experiential hands-on approach to learning provides students with more marketing skill sets than traditional lecture/test methods used at other universities.

LEARN BY DOING

Real-world experience in the classroom translates to a better understanding of the content. We strive to make classroom activities as real as possible, this includes taking courses that touch on the fundamental principles of marketing. In the Digital Marketing Course (BUS 340) you develop an e-commerce website and digital communications. You also create television, social media, radio and print advertisements for local and international businesses in the integrated marketing and communications course (BUS 346) and produce a marketing strategy for a new inventive product in the marketing principles course (BUS 245).

"Going into Finlandia's business school was a great decision. I've been given opportunities like studying abroad in Finland through the business program, and being a part of the Business Professionals of America (BPA)-- where we bring in business professional speakers and can network and receive wisdom. It was a great chance to learn some skills outside of the classroom."

Kyle Niemi ('18)

“I started as a sports management major, but then switched to marketing my junior year. I’ve really gotten to craft my own education, even with switching majors. I got to keep my same advisor, and he let me take on both the sports management classes to get that athletics experience, and to learn more about the sociology and philosophy portions of marketing. It has made me feel ready to get a job I’ll love.”

Haley Makela ('19)

AMPLE ONE-ON-ONE INTERACTION WITH MARKETING PROFESSORS

Marketing is a profession that thrives on detail, creativity and human interaction. By design, our small classrooms allow students to interact with professors to ask the necessary questions to grasp the concepts of marketing. During the 2017-18 school year our average class size was less than 11 students per class. It gets even more personal as students enter their junior and senior year, with senior seminars averaging about four students per class.

Alumni Spotlight

“Finlandia gave me the opportunity to experience a new crowd and new environment. In my opinion it’s always good to expand your horizons not just in what you’re interested in geographically, but because you are exposed to all new experiences. Even though I specialized in marketing Finlandia gave me a well rounded business education. Ensuring that I was able to grow in a profession in the business field.”

Adam Huey (’07)

EXPERIENCED LEADERS TEACHING CLASSES

Courses are taught by working professionals who hold advanced degrees in marketing. The professors have both academic credentials as well as robust, professional marketing experience that allows them to share advanced knowledge of the field.

You will also learn from guest lecturers who bring unique perspectives to the classroom. In addition to learning from these lectures, you have the chance to network with professionals who work directly in the industry. All of which provide you with an unparalleled learning experience.

Marketing is an ideal choice for students who like to interact with people, are intrigued by human behavior, and like being rewarded for what they do.

A CREATIVE TOUCH

For especially creative individuals, courses in Finlandia’s International School of Art and Design provide backgrounds in digital imagery, publications and graphic design, which complement the core curriculum taught and help acquire a more robust understanding of marketing.

The Degree

Progress Sheet

The Minors

Minor Offerings

The Classes

Course Descriptions

MARKETING IN THE NEWS

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Small class sizes promote experiential learning and quality internships at Finlandia’s International School of Business

October 05, 2022

Copper Country’s 1 Million Cups (1MC) allows entrepreneurs to share business ideas and get feedback before, during and after launch. 1MC community organizers like Kevin Manninen, dean of Finlandia’s International School of Business (ISB) and associate professor of Management & Marketing, offer valuable advice to presenters at these one-of-a-kind networking events. In turn, Finlandia business students benefit from the context and curricula shared by Manninen through an experiential approach and quality internship opportunities.

In addition to Manninen’s work […] Read More

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Koskela Servant Leadership House | Tour Video

August 16, 2022

We are so excited to be bringing you a glimpse into this on-campus housing option!

The Koskela Servant Leadership House is a unique living and learning community for female students who are committed to personal growth and servant leadership as a means of building a vibrant and caring community. Located on Quincy Street in Hancock, the Koskela Servant Leadership House offers its residents many benefits, including the perks of living on-campus.

Joining us for this video is house resident Ella Lindgren. […] Read More

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International School of Business | Spring Newsletter

July 05, 2022

Finlandia University’s International School of Business has released its Spring recap newsletter! This issue includes: Accounting students start investment lab, the inaugural FinnU Shark Day, growing internship opportunities, Finlandia’s new president & more!

Subscribe Today!

Local students looking forward to next FinnU Shark Day

With more than 60 students in attendance Finlandia University held its inaugural FinnU Shark Day, which is a spin on the hit television show “Shark Tank”, on Wednesday, March 9th 2022. High school students in […] Read More

LEARNING OUTCOMES

Upon completion of the Bachelor of Business Administration degree program, International School of Business graduates will be able to do the following:

  1. Students will be able to identify and analyze the components of the marketing mix.
  2. Students can demonstrate how knowledge of buyer decision-making is used to develop marketing strategies.
  3. Students can discuss the importance of ethics within the context of marketing.
  4. Students will be able to create various marketing communication material.

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Fill out the form below and our staff will be in touch with you shortly.

 

 

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Begin Your Application

Faculty and Staff

Kevin Manninen

Dean, International School of Business Associate Professor of Management & Marketing

kevin.manninen@finlandia.edu

Mariana Nakashima

Administrative Assistant ISB - SCAS

Mariana.Nakashima@finlandia.edu
Apply Now!