The Sports Management B.B.A. concentration applies business principles to the sports industry.
Career opportunities include managing community sports programs, sports facilities, or other athletic related entities; working in ticketing and financial operations, sporting goods sales, direct sports marketing and promotion efforts; and providing academic services for student athletic programs. A sports management career is competitive, but rewarding, and offers opportunities to work in a fast-paced setting with others who love sports. Many jobs will require an advanced graduate sports management degree.
CLUBS & ORGANIZATIONS OF INTEREST
NASSM is actively involved in supporting and assisting professionals working in the fields of sport, leisure and recreation. The purpose of the North American Society for Sport Management is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management – both theoretical and applied aspects. Topics of interest to NASSM members include sport marketing, future directions in management, employment perspectives, management competencies, leadership, sport and the law, personnel management, facility management, organizational structures, fund raising, and conflict resolution.
ISB students pursue the traditional four-year B.B.A. degree, which requires completion of Finlandia’s General Education requirements, the Business Core (required of all BBA students), 14-16 credits of free electives, and 23-25 credits in the Sports Management Concentration.
STUDY ABROAD OPPORTUNITIES
Students considering traveling abroad to study International Business must have a 2.75 cumulative GPA and apply to the Dean of the International School of Business to make arrangements. Students are highly encouraged to study at least one year of the Finnish language (or language of destination country) prior to departure.
JAMK Summer School – Creativity and Communication in Business (3 week program in June)
ADDITIONAL LINKS AND FORMS
What you will learn
Graduates will be able to:
- Assume leadership roles in organizations that engage in sports and recreation management.
- Conduct effective operations management and marketing public relations for sports events, facilities, and business.
- Integrate a blend of business skills, management techniques, and an understanding of human sport and recreation needs and opportunities.
Sample Courses (CORE)
- Sports Marketing
Applies the principles of promotion and marketing for college and high school athletics, professional sports, corporate fitness clubs, and resorts. Available spring semesters. Prerequisite: Junior standing.
- Sport Business and Finance
Studies theory and applications of fundamental business practices as applied to sport management. Topics covered include revenue sources, budget development, ownership, taxation, financial analysis and economic impact studies. Emphasizes ticket, group, sponsorship, food service, and broadcast sales as well as fundraising development. Available fall semesters. Prerequisite: Junior standing.
- Facility and Game Event Management
Offers an overview of the operation, management, and financing of public and private assembly facilities, including arenas, coliseums, and stadiums and the elements of managing sport games and events. Available fall semesters. Prerequisite: Junior standing.