Social Media Resources

SOCIAL MEDIA BEST PRACTICES

FREQUENCY

The ideal frequency for most social media pages is daily and at a similar time each day. Each outlet has its own algorithm for pushing content to your followers and consistent posting helps your account get noticed.

If there is not enough content to post daily, having a consistent schedule (MWF, TR, etc.) will also help the individual, social media algorithm recognize your content and push it to your followers.

LANGUAGE

Finlandia University uses conversational language to reach our target audience. This kind of language is upbeat, informative but nothing different than how a student would speak to their peers.

Language on FinnU social media should never be derogatory, offensive, speak about illegal activities or use swear words.

COLORS

Much like the website, the FinnU social media pages follow the style guide brand colors in both the profile images and the images used to advertise the university. Photos and graphics should contain the university’s core colors, be bright, clear and easy to read.

#HASHTAGS

Main # : #FinnU

Alumni #: #FinnUAlumni #ForeverSisu #FinnUFam

Intern #: #FinnTern

Riku #: #RikusPals #RikuGoesTo [ include event ] ex. #RikuGoesToCanalRun

Athletics#: #OnePr1de #FinnUPr1de #NCAAD3 #NCAA #D3Athletics

Don’t see what you need on this page? E-mail the MarCom team at communications@finlandia.edu with any questions.