Our official name is Finlandia University.
To ensure recognition beyond our geographic region, the first reference of the University’s name should always be “Finlandia University.”

The second reference should be “Finlandia.”
FinnU is an approved abbreviation. This is to be used after our official name or for use on social media.

The Finlandia University logo is type-based and simplistic in nature. Below are approved copies of the Finlandia University logo. If you need a specific size, file type of the logo or have questions about which copy is appropriate for your use, please contact the university communications staff. To save one of these files, either right click and press “Save Image As” or drag it to your desktop.

Primary Versions of the Finlandia University logo

These two versions should be used in all media where color is present. Either option is acceptable as long as it is clear and legible.

Secondary Versions of the Finlandia University logo

The following versions should be used in all media where ink options are limited.

Scaling

All Finlandia logos must be scaled proportionally when being resized.

Minimum size

The minimum sizes for the all version of the logo are based on the legibility of the icon. The smallest the icon size should be is .75” high.

Clear space

A perimeter of space, free of graphics, must be maintained around the logo. The clear area for both horizontal and vertical configurations is the height of the “N” in “FINLANDIA.”

University Seal

The university Seal is reserved for the highest official University documents, such as diplomas and commencement programs as well as certain academic or Presidential events. The Seal may be black or embossed. The Seal may be engraved or foil-stamped in black, silver and gold. The background should never interfere with the legibility of the seal.

Finlandia Lions Logo

The lion is the offical logo of Finlandia Athletics. The Finlandia Lion may be used in communications and apparel that promote Finlandia’s athletics.

The Athletics Logo, composed of a stylized Lion, is to be used primarily and consistently to represent the Finlandia University Athletics Department and its teams. It should not be used to replace the University’s Logo, and should not be used to promote academics or university programs and services. The Athletics Logo can be used on a limited basis, however, to promote school spirit. It cannot be used in a primary or secondary capacity with the University’s logo, but may appear by itself for use as explained above.

If use of the full-color logo is not possible, a one-color version is available for limited use. The one-color Athletics Logo can only be depicted in white, with a Finlandia Blue, black or dark gray background.

Adequate space should be left between all sides of the Athletics Logo and other design elements and no other elements should be placed in front of or added to the logo. For questions about using the Athletics Logo, please contact the Communications Office.

Primary Versions of the Finlandia Lions logo

These two versions should be used in all media where color is present. Either option is acceptable as long as it is clear and legible.

Secondary Versions of the Finlandia Lions logo

The following versions should be used in all media where ink options are limited.

Color is an important part of our visual system. The official colors of Finlandia are Finlandia Blue, Light Gray and Anthracite. Secondary colors, including other shades of contrasting colors, have been identified to create a unique design for Finlandia University. These colors will be displayed in this drop down.
To maintain consistency in our visual identity system, it is essential to reproduce our colors accurately.

Color Types

We specify colors in several different ways, depending on the intended use. Use the definitions below to help you navigate the color vernacular so you can choose the correct color formulas for your materials.

CMYK: CMYK (or “process”) refers to the 4 ink colors that are used to create every other color of the rainbow. Those colors are cyan (C), magenta (M), yellow (Y)
and black (K). This is the color system used for print pieces, and both solid colors and photographs should be converted to CMYK color for printing.

RGB: RGB (red, green, blue) refers to colors used on screen only (web, phone, video, etc.). Photos and solid colors should be in RGB when intended for on-screen viewing.

HEX: Hex refers to the hexadecimal number assigned to solid colors for use on the web. Hex formulas will appear as #xxxxxx.

PMS: An acronym for Pantone Matching System®, this color system is also often referred to as “spot” colors. This color system is for print jobs when an exact color match of our blue or gold is necessary.

Primary Colors

Our signature color palette of Finlandia Blue and Anthracite creates a powerful differentiator for our brand. Using this color palettes appropriately and consistently creates an additional layer of distinction.

Our primary colors may be used extensively both for large areas of color and as accent colors.

Secondary Colors

Secondary colors may be used as accents in support of the primary color palette. All communications, however, should feature the colors specified on this page to ensure consistency and build recognition of the Finlandia University visual identity.

Always use our official specified fonts to ensure brand consistency.

Primary Font

Futura is our primary font family that can be used for body copy, titles, and callouts.

Finlandia Accent Font

Jenna Sue is an accent font which is used in headers and/or callout copy on Finlandia Marketing material. Jenna Sue needs to be used with Finlandia’s primary font family Futura. Jenna Sue should never be used for body copy or by itself.

Athletics Accent Font

Serpentine is an accent font to be used with athletic marketing materials. Serpentine should be used with Finlandia’s primary font Futura for body copy.

Writing Style

AP Style

Finlandia University uses Associated Press writing style for all publications, articles and press releases.

Please click here for an in-depth look at A.P. style.

Exceptions

Capitalize article titles

Conversational

The Finlandia University writing style while living within the A.P. guidelines lends itself to being conversational. Pieces are upbeat, bright, fun and informative while also using common language to appeal and relate to our wide and varying audiences.

#FinnU Social Media

Best Practices

Frequency

The ideal frequency for most social media pages is daily and at a similar time each day. Each outlet has its own algorithm for pushing content to your followers and consistent posting helps your account get noticed.

If there is not enough content to post daily, having a consistent schedule (MWF, TR, etc.) will also help the individual, social media algorithm recognize your content and push it to your followers.

Language

Finlandia University uses conversational language to reach our target audience. This kind of language is upbeat, informative but nothing different than how a student would speak to their peers.

Language on FinnU social media should never be derogatory, offensive, speak about illegal activities or use swear words.

Color Aesthetics

Much like the website, the FinnU social media pages follow the style guide brand colors in both the profile images and the images used to advertise the university. Photos and graphics should contain the university’s core colors, be bright, clear and easy to read.

Please see the Photography & Videography sections of the Style Guide for a more in-depth look at content.

#Hashtags

Main #: #FinnU

Alumni #: #FinnUAlumni #ForeverSisu #FinnUFam

Intern #: #FinnTern

Riku #: #RikusPals #RikuGoesTo [ include event ] ex. #RikuGoesToCanalRun

Athletics #: #OnePr1de #FinnUPr1de #NCAAD3 #NCAA #D3Athletics

Sizes

Don’t see what you need on this page? E-mail Briana Gorman with any questions.

Social Media Directory

Everyone loves social media, and at Finlandia University we’re all-in. Below is a list of our official social media outlets, be sure to give us some like love, follow love or simply snap at us! Also, don’t forget our hashtag, #FinnU.

Main Finlandia Accounts

Academic and Student Life: Facebook

Academic and Student Life: Twitter

Academic and Student Life: Other

Other Accounts: Facebook

Athletics: Facebook

Athletics: Twitter

Athletics: Instagram

Images used for Finlandia Univeristy Marketing Material should meet the following basic guidelines see below for some examples.

Realistic and believable
Natural, contemporary ligthing
Simple, clean and easy-to-understand
Human and emotional moments
Active, energetic situations
Straightforward, in-your-face portraits

Video produced for or by Finlandia Univeristy, and departments should follow consistent visual elements (logos, type, etc.) as laid out in the style guide.

Audio and Footage

Audio and footage being captured or used for Finlandia Univeristy Marketing Publications should meet the following basic guidelines.

Realistic and believable
Natural, contemporary ligthing
Simple, clean and easy-to-understand
Human and emotional moments
Active, energetic situations

Intro Title

Research on user behavior shows that videos with opening titles are less likely to be viewed in their entirety. We recommend using an outro rather than both or an intro title unless creating a video series.

Outro Title

The outro should include the university logo and call to action. Outro’s should be from three to seven seconds long.

Titling

The overall approach to text titling for video projects needs to present a clean, and simple look while being flexible to meet varied title lenghts. Text titles should generally convey only the most necessary, easily understood information and should not distract from the visual or narrative material in the piece.

There is no set template to be used for titling, as each project’s needs are different and there may be special circumstances from shot to shot. However, there is a specific set of guidelines for the editor to create consistent, brand-compatible titles.

Below are some email signature templates.

First Name Last Name
Job Title, Finlandia University
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Address: 601 Quincy St, Room xxx, Hancock, MI 49930
Phone: 906-487-7xxx
Email: firstname.lastname@finlandia.edu

First Name Last Name
Job Title, Finlandia University
601 Quincy St, Hancock, MI 49930 • Room xxx
(906) 487-7xxx • firstname.lastname@finlandia.edu

First Name Last Name

Job Title, Finlandia University

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

email.address@finlandia.edu I Ph: 906-487-7xxx I www.finlandia.edu/department

Office # and Location I 601 Quincy Street I Hancock, MI 49930

Style Guide

+ Nomenclature

+ Finlandia University Logos

+ Colors

+ Fonts

+ Writing Style

+ Social Media

+ Photography

+ Videography

+ Email Signature Templates

Website

Communications