Our “Finlandia Brand” is much more than a logo, colors and typography.
It is meant to embody our mission and values as a university. Our brand expresses who we are and who we strive to be.
The brand style guide helps us communicate and share what we offer our students with the broader community. The more consistent and confident we are when telling our unique Finlandia story, the more our audiences will trust what we have to say. These brand guidelines provide the campus community with the tools necessary to our communications remain on-brand.
Our official name is Finlandia University.
To ensure recognition beyond our geographic region, the first reference of the University’s name should always be “Finlandia University.”
The second reference should be “Finlandia.”
FinnU is an approved abbreviation. This is to be used after our official name or for use on social media.
The Finlandia University logo is type-based and simplistic in nature. Below are approved copies of the Finlandia University logo. If you need a specific size, file type of the logo or have questions about which copy is appropriate for your use, please contact the university communications staff. To save one of these files, either right-click and press “Save Image As” or drag it to your desktop.
All logos pertaining to Finlandia University created outside of the Marketing & Communications office need to be approved by Marketing and Communications. Please contact email@example.com
Official Finlandia University Logos can be downloaded at the bottom of this page.
Primary Finlandia University Logos
Secondary Finlandia University Logos
All Finlandia logos must be scaled proportionally when being resized.
A perimeter of space, free of graphics, must be maintained around the logo. The clear area for both horizontal and vertical configurations is the height of the “N” in “FINLANDIA.”
The University Seal is reserved for the highest official University documents, such as diplomas, admissions acceptance letters and commencement programs as well as certain academic or Presidential events. The Seal may be black or embossed. The Seal may be engraved or foil-stamped in black, silver and gold. The background should never interfere with the legibility of the seal.
FINLANDIA LIONS LOGO
The lion is the official logo of Finlandia Athletics. The Finlandia Lion may be used in communications and apparel that promote Finlandia’s athletics.
The Athletics Logo, composed of a stylized Lion, is to be used primarily and consistently to represent the Finlandia University Athletics Department and its teams. It should not be used to replace the University’s Logo, and should not be used to promote academics or university programs and services. The Athletics Logo can be used on a limited basis, however, to promote school spirit it is acceptable.
It cannot be used in a primary or secondary capacity with the University’s logo, but may appear by itself for use as explained above.
Adequate space should be left between all sides of the Athletics Logo and other design elements and no other elements should be placed in front of or added to the logo. For questions about using the Athletics Logo, please contact the Communications Office.
PRIMARY VERSIONS OF THE FINLANDIA LIONS LOGO
This version is used where color is present. Make sure the logo is clear and legible.
SECONDARY VERSIONS OF THE FINLANDIA LIONS LOGO
The following versions should be used in all media where ink options are limited.
Color is an important part of our brand. The official colors of Finlandia are Finlandia Blue, Light Gray and Anthracite. Secondary colors, including other shades of contrasting colors, have been identified to create a unique design for Finlandia University. These colors are displayed below.
Color Types + Reproduction
To maintain consistency in our brand, it is essential to reproduce our colors accurately.
We specify colors in several different ways, depending on the intended use. Use the definitions below to help you navigate the color vernacular so you can choose the correct color formulas for your materials.
CMYK: CMYK (or “process”) refers to the 4 ink colors that are used to create every other color of the rainbow. Those colors are cyan (C), magenta (M), yellow (Y)
and black (K). This is the color system used for print pieces, and both solid colors and photographs should be converted to CMYK color for printing.
RGB: RGB (red, green, blue) refers to colors used on screen only (web, phone, video, etc.). Photos and solid colors should be in RGB when intended for on-screen viewing.
HEX: Hex refers to the hexadecimal number assigned to solid colors for use on the web. Hex formulas will appear as #xxxxxx.
PMS: An acronym for Pantone Matching System®, this color system is also often referred to as “spot” colors. This color system is for print jobs when an exact color match of our blue or gold is necessary.
Our signature color palette of Finlandia Blue and Anthracite creates a powerful differentiator for our brand. Using this color palette appropriately and consistently creates an additional layer of distinction.
Secondary colors may be used as accents in support of the primary color palette. All communications, however, should feature the colors specified on this page to ensure consistency and build recognition of the Finlandia University brand.
Primary Brand Fonts
Always use our official specified fonts to ensure brand consistency. Futura is our primary font family that can be used for body copy, titles, and callouts for external audiences.
Jenna Sue is an accent font that is used in headers and/or callout copy on Finlandia Marketing material. Jenna Sue needs to be used with Finlandia’s primary font family Futura. Jenna Sue should never be used for body copy or by itself.
Primary Internal Font
Calibri is the font that is approved to use on internal documents, forms and communication. This font can be found easily within Microsoft and Macintosh computers.
Finlandia Lion’s Athletics Fonts
Serpentine is an accent font to be used with athletic marketing materials. Serpentine should be used with Finlandia’s primary font Futura for body copy.
The Finlandia University writing style while living within the A.P. guidelines lends itself to being conversational. Pieces are upbeat, bright, fun and informative while also using common language to appeal and relate to our wide and varying audiences.
#FinnU Social Media
The ideal frequency for most FinnU associated social media accounts is 2-3 times a week. Social media for FinnU associated pages/platforms does not need to be overwhelming. Pages do not need to be posted on all the time (not including the main Finlandia University account). As long as those visiting your page see that you are regularly posting and keeping people in the loop on what your department, college or team is up to, everything is fine. The main thing is to post quality over quantity.
Language on FinnU social media should never be derogatory, offensive, speak about illegal activities or use swear words
Social media is meant to connect to the primary audience of the platform you are posting on. For instance, you will find more current students and prospective students on Instagram, whereas Facebook, statistically, has more parents and older generations. Know your platform and know your audience.
Finlandia University uses conversational language to reach our target audience on most platforms. This kind of language is upbeat, informative but nothing different than how a student would speak to their peers.
Having a consistent posting schedule (MWF, TR, etc.) will help with planning content ahead, as well as help the algorithms share your content.
Much like the website, the FinnU social media pages follow the style guide brand colors in both the profile images and the images used to advertise the university. Photos and graphics should contain the university’s core colors, be bright, clear and easy to read.
Please see the Photography & Videography sections of the Style Guide for a more in-depth look at content.
At Finlandia University we’re all-in for social media; our prospective + current students live on social! Below is a list of our official social media outlets, be sure to give us some like love, follow love or simply snap at us! Also, don’t forget our hashtag, #FinnU.