“This website is a vital investment in the future of Finlandia University,” Director of Marketing and Communications Michael H. Babcock said. “I am proud of our entire campus community for coming together to make this possible.”
This project is the culmination of more than two years of a visual rebranding effort for the university, which started with a new logo in the summer of 2014.
“Our visual branding is more focused now than it has ever been before,” Creative Director Brad Beaudette said. “We’re relying heavily on crisp and authentic video, and breathtaking photography. You’ll see evidence of that throughout the entirety of the new Finlandia website.”
The new website is built on the open-sourced WordPress content management system, and was made in partnership with Lake Effect Associates out of Traverse City, Michigan. Lake Effect was chosen out of more than a dozen firms who submitted proposals.
“We chose Lake Effect due to their expertise in search engine optimization, experience with mobile marketing and track record of realizing incredible results for their customers,” said Babcock.
The website features a responsive design, and new tools to improve experiences for prospective and current students and their families, alumni and friends of the university, and the greater community. The process included gathering idea and feedback from many key audiences including staff, current students and alumni. You can view a full site map by visiting finlandia.edu/sitemap. Learn more about the new site’s features at finlandia.edu/offices-services/communications/welcome-new-finlandia-edu/.
“There are countless improvements, but most importantly it provides us the tools we need to effectively tell the unique story of Finlandia University,” Babcock said. “This website is a key element in our efforts to complete our strategic goals laid out in Plan 2021.”
The website is currently up at finlandia.edu.
Tags: Brad Beaudette, Lake Effect Associates, Michael H. Babcock