The Finlandia University Board of Directors approved a Bachelor of Business Administration in Marketing and Graphic Design. The new academic program was created collaboratively between faculty in the university’s International School of Business (ISB) and International School of Art & Design (ISAD). It will begin accepting students immediately.
“We’re excited to be offering this program for our students,” ISB Dean Kevin Manninen said. “This will provide students the practical skills to conceptualize and design a wide range of marketing materials while understanding the marketing implications of the material they produce. Students will understand important marketing concepts such as market analysis, buyer behavior and marketing communication, while learning how to develop marketing plans that will enable their organization to achieve its goals and objectives.”
Students will take a mix of business and design courses while learning how to apply vital marketing notions and visual concepts to materials such as websites, product illustrations, advertisements, brochures and corporate reports.
“Besides learning how to communicate visually, our Marketing and Graphic Design students will master design thinking and creative problem solving,” ISAD Dean Denise Vandeville said. “These are both essential skills for employment in the 21st century.”
In addition to lectures in product development and advertising, students will complete hands-on training to gain real-world experience while achieving a fundamental grasp of design as it applies to marketing.
Learn more about the new program by visiting finlandia.edu/marketing-and-graphic-design.Tags: Denise Vandeville, Kevin Manninen