Students in field

Ambardar completes summer of writing, promoting and traveling

September 18, 2017

Associate Professor of Marketing Rekha Ambardar had a busy summer of travel and writing. The U.S. has a robust and fast-growing trade and investment relationship with the 10 countries that comprise the Association of Southeast Asian Nations (ASEAN). These countries—Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam—have economies and markets at vastly different stages of development but all sharing immense growth potential. As she has made frequent visits to Malaysia, the country as a player in the burgeoning global economy offers a substantive topic for sustained observation and articles on a variety of topics.

Rekha’s most recent article, “The Effects of Subliminal Communication in Advertising Messages,” has been accepted for the September issue of World and I Journal. The article discusses whether using subliminal communication in advertising messages can skirt around the issues and regulations governing false advertising and misleading claims. Subliminal perception occurs when a stimulus is too weak to be perceived, yet the individual is influenced by it subconsciously.

“Revenge of the Shape-Shifter,” a paranormal mystery, was published in the anthology, Book of Horrors III, both in digital format on Amazon Kindle, and in print at Amazon and Barnes and Noble. Her mystery, “Seeds of Suspicion,” was published by Zimbell House Publishing in March of this year.

WorldandIJournal.com is a comprehensive academic resource that encompasses a broad range of articles by scholars and experts in the areas of Global Studies, Liberal Arts, Fine & Applied Arts, General Science, and Spanish. Originally published monthly out of Washington DC in print as The World & I, the site includes the complete contents since 1986 and continues to publish a new issue online each month.

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