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Enrollment Funnel Specialist

Posted: May 3, 2021

Title:                          Enrollment Funnel Specialist

Department:              Admissions

Supervisor:                Dean of Enrollment

Category:                   Staff

Status/Type:              Full-time / Administrative / Exempt


Position Summary:  The Enrollment Funnel Specialist is responsible for increasing and maintaining the enrollment funnel across several actionable avenues. This position also acts as a liaison between the university and prospective students and their families. The role requires an individual who can work independently in promoting the university and recruiting students in collaboration with a campus-based admissions team. The Enrollment Funnel Specialist will also work on financial aid award packages, CRM database processes, large-scale presentations and building education partnership relationships. This will be a professional representative of the university and is expected to conduct himself/herself in a manner consistent with the university’s desire to promote a positive image and provide quality student service. Up to 50% of this position’s duties may require travel and overnight stays.

Finlandia is a learning community dedicated to academic excellence, spiritual growth, and service. The University is committed to offering liberal arts-based, globally connected, international, ecologically sensitive, spiritually engaged, and career-focused baccalaureate and associate degree programs, as well as community education opportunities. A dynamic Lutheran institution located in the pristine beauty of Michigan’s Upper Peninsula, the University fosters intellectual challenge, open dialogue, service to others, and an entrepreneurial response to a world characterized by change.

Required Qualifications:

  1. Bachelor’s degree from an accredited institution of higher learning
  2. Good driving record and valid driver’s license required
  3. Strong work ethic, integrity, enthusiasm and a positive attitude, translating directly to engaging presentation skills and prowess
  4. Excellent written and verbal communication skills; accuracy and attention to detail, possess professional interaction, networking, and constituency building skills, demonstrate interesting, dynamic, articulate, credible, and fluid group presentation skills
  5. Strong understanding of the admissions enrollment funnel, from prospective student to enrolled student, and all stages in between
  6. Willingness and ability to work non-standard hours including evenings and weekends as required
  7. Ability to work a flexible schedule, including evenings and weekends as required
  8. Proven ability to build and maintain effective business and/or working relationships with internal and external constituents
  9. Proficiency in Excel, PowerPoint, Word, databases and other computer skills
  10. Capacity to work in a fast-paced environment and to be a self-starter
  11. Able to stand for extended periods of time and lift up to 25 pounds

Desired Qualifications:

  1. Master’s degree from an accredited institution of higher learning
  2. Prior experience working in higher education, specifically in an admissions, student life, and/or financial aid office
  3. Proven ability to recruit, train and motivate personnel in order to encourage a student-centered approach to recruitment and maximize net tuition revenue generation and enrollment growth
  4. Strong data analysis and reporting background
  5. Prior experience using Liaison EMP Software or other databases common to higher education and/or university admissions
  6. Knowledge of FERPA and other higher education laws
  7. Well-versed in higher education regulations and trends, specifically as related to admissions

Essential Responsibilities:

  1. Develop and improve strategies to increase the effectiveness of each step to enroll a student, including the steps from prospect to inquiry/inquiry to application/application to admit/admit to enrolled student
  2. Collaborate with admissions team on interactive and engaging presentations that are value-added for audiences consisting of prospective students and their primary academic stakeholders
  3. Coordinate intensive interaction and meeting schedule with education partners, such as high schools, career technical education centers, and 2-year collegiate institutions
  4. Continually meet and plan to exceed enrollment funnel targets
  5. Develop and execute a strategic plan to increase the number of individual and group-based campus visits of prospective students to Finlandia University
  6. Collaborate with admissions staff on large-scale campus recruitment events
  7. Develop expertise in communicating important facts and information about Finlandia University and the admissions processes
  8. Understand details of academic programs including curriculum, philosophy, structure, costs, financing opportunities. Tell a compelling story about the value proposition for each program. Stay current on program evolution and new program development
  9. Continuously review marketing materials, presentations, and recruitment protocol to ensure that all information distributed is accurate, up-to-date, and represents the institution honestly
  10. Supervise and develop a team of student ambassadors
  11. Manage student records to comply with all university, state, federal and accreditation requirements
  12. Work in partnership with university departments, including academic affairs, residence life, financial aid, and student support services
  13. Adhere to university policies and procedures
  14. Work collegially and professionally with students, employees and external constituents
  15. Support institutional identity and mission of Finlandia University as “a learning community dedicated to academic excellence, spiritual growth, and service”
  16. Demonstrate support for and engagement with Finlandia’s strategic vision to become more fully a whole learning community accompanying the whole student toward a whole life
  17. Perform other duties as required


Application Procedure:

Finlandia University participates in the federal E-Verify system. Individuals hired into positions must have their identity and work eligibility confirmed by the E-Verify system. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. 

Applications will be accepted until the position is filled. 

As a learning community Finlandia University recognizes and affirms the dignity and worth of all people and cultures. We will strive to provide an institutional climate that does not perpetuate or tolerate forms of discrimination. We are committed to recruiting, developing and retaining a qualified and diverse faculty, staff and student body. 

Finlandia University does not discriminate on the basis of race, color, national origin, sex/gender, age, disability, religion, veteran status, familial status, height, weight, socio-economic status, sexual orientation, genetic information, or any other category protected by applicable law in admissions, employment, athletics, programs, and activities. The following person(s) has been designated to handle inquiries regarding the non-discrimination policies or gender equity concerns: Fredi deYampert, Title IX Coordinator, (906) 487-7301, fredi.deYampert@finlandia.edu


Email cover letter and resume to:
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