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Enrollment Counselor

Posted: August 26, 2022

Title:                                       Enrollment Counselor
Department:                        Admissions
Supervisor:                          Dean of Enrollment
Category:                             Staff
Status/Type:                       Full-time / Administrative / Exempt

Position Summary: 

The Enrollment Counselor is responsible for increasing and maintaining the enrollment funnel across several actionable avenues. This position also acts as a liaison between the university and prospective students and their families. The role requires an individual who can work independently in promoting the university and recruiting students in collaboration with a campus-based admissions team. The Enrollment Counselor will also work on financial aid award packages, CRM database processes, and systems-based processing. This will be a professional representative of the university and is expected to conduct themselves consistently with the university’s desire to promote a positive image and provide quality student service. Up to 25% of this position’s duties may require travel and overnight stays. The position salary is $32,000, and the initial assignment is one year, to be assessed by the supervisor for consideration of extension.

Finlandia is a learning community dedicated to academic excellence, spiritual growth, and service. The University is committed to offering liberal arts-based, globally-connected, international, ecologically sensitive, spiritually engaged, and career-focused baccalaureate and associate degree programs and community education opportunities. A dynamic Lutheran institution in the pristine beauty of Michigan’s Upper Peninsula, the University fosters intellectual challenge, open dialogue, service to others, and entrepreneurial response to a world characterized by change.

Required Qualifications:

  1. Strong work ethic, integrity, enthusiasm, and a positive attitude translating directly to engaging presentation skills and prowess
  2. Excellent written and verbal communication skills; accuracy and attention to detail, possess professional interaction, networking, and constituency-building skills
  3. Strong understanding of the admissions enrollment funnel, from prospective student to enrolled student, and all stages in between
  4. Willingness and ability to work non-standard hours, including evenings and weekends, as required
  5. Proven ability to build and maintain effective business and working relationships with internal and external constituents
  6. Proficiency in Excel, PowerPoint, Word, databases, and other computer skills
  7. Capacity to work in a fast-paced environment and to be a self-starter
  8. Valid driver’s license and a good driving record
  9. Able to stand for extended periods and lift up to 25 pounds

Desired Qualifications:

  1. Bachelor’s degree
  2. Prior experience working in higher education, specifically in admissions, student life, and financial aid offices
  3. Strong data analysis and reporting background
  4. Prior experience using Liaison EMP Software or other databases common to higher education and university admissions
  5. Knowledge of FERPA and other higher education laws
  6. Well-versed in higher education regulations and trends, specifically as related to admissions

Essential Responsibilities:

  1. Process prospective student inquiries and applications
  2. Personal outreach explaining the next steps in the admissions process to prospective students
  3. First point of contact for prospective students with questions regarding admissions and financial aid
  4. Support strategies to increase the effectiveness of each step to enroll a student, including the steps from prospect to inquiry/inquiry to application/application to admit/admit to enrolled student
  5. Continually meet and plan to exceed enrollment funnel targets
  6. Assist in increasing the number of individual and group-based campus visits of prospective students to Finlandia University
  7. Collaborate with admissions staff on large-scale campus recruitment events
  8. Develop expertise in communicating essential facts and information about Finlandia University and the admissions processes
  9. Understand the details of academic programs, including curriculum, philosophy, structure, costs, and financing opportunities. Tell a compelling story about the value proposition for each program. Stay current on program evolution and new program development
  10. Continuously review marketing materials, presentations, and recruitment protocol to ensure that all information distributed is accurate, up-to-date, and represents the institution honestly
  11. Manage student records to comply with all university, state, federal and accreditation requirements
  12. Work in partnership with university departments, including athletics, faculty, residence life, student financial services, and student development
  13. Adhere to university policies and procedures
  14. Work collegially and professionally with students, employees, and external constituents
  15. Support the institutional identity and mission of Finlandia University as “a learning community dedicated to academic excellence, spiritual growth, and service.”
  16. Demonstrate support for and engagement with Finlandia’s strategic vision to become more fully a whole learning community accompanying the whole student toward an entire life
  17. Perform other duties as required

Application Procedure:

Email cover letter and resume to
Please include ‘Enrollment Counselor’ in the subject line.



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