International School of Business

Marketing and Graphic Design

Bachelor of Business Administration in Marketing and Graphic Design

Where business and art collide


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The Marketing and Graphic Design program is built to provide students with the skills to conceptualize and design marketing materials, while truly understanding the marketing implications of what they’re producing. It’s a program that allows students to communicate visually, while still exploring their business interests.

The program will enable graduates to work effectively in industry-standard creative teams, moving from logically identifying and assessing consumer needs and desires to the design of effective promotional graphic materials. The program will develop a student who is proficient in marketing and graphic design which emphasizes the benefit of such dual-proficiency in a team.


Our graphic design studio is fully equipped and provides students with Mac computers, drawing tablets and collaborative spaces to unleash their creative abilities. The layout of the studio was also thoughtfully designed to promote the sharing of ideas between students and faculty, which allows for an unmatched experience in gain experiential learning to develop skills and concepts.


The beauty of the marketing and graphic design concentration is that students learn in-depth about the creative process and are able to complement it with marketing knowledge.

Students are able to develop layouts for various applications such as logos, websites, product illustrations, advertisements, brochures, magazines and corporate reports. They research the best way to market, promote and sell the work they’ve created. This degree was made for today’s job market.

Some of the career opportunities that students can choose from include:

  • Graphic Designer
  • Art Director
  • Book or Magazine Designer
  • Corporate Identity Designer
  • Marketing Specialist
  • Social Media Specialist

The Degree

Progress Sheet

The Classes

Course Descriptions


Upon completion of the Bachelor of Business Administration degree program, International School of Business graduates will be able to do the following:

  1. Global Perspective: Develop and demonstrate personal, organizational, and global ethical behavior.
  2. Communication: Demonstrate interpersonal skills in order to effectively collaborate with various stakeholders in the business environment.
  3. Creative Insight: Identify, evaluate, and apply integrated business competencies to various applications.
  4. ISB students will utilize experiential learning to formulate business solutions. Aligns with all five Finlandia institutional outcomes


Taste of Success Samantha Schutz
Taste of Success Kicks Off New Year with Samantha Schutz (’07)

September 04, 2019

Alumna Samantha Schutz (’07) is set to present on the topic of the value of mentors at the next A Taste of Success on Tuesday, Sept. 10 in Mannerheim Central from 12 to 1 p.m.

Originally from Ewen, MI, Schutz graduated with a BFA in Graphic Design and currently works at OHM Advisors in Hancock as the Business Development Manager. She will be speaking on the value of mentors and how they have shaped her career.

The event is open to all […] Read More

Digital Artist Ashlee Kranz (’16) talks freelancing as a career on Leading the Pride

June 05, 2019

Leading the Pride continues in the month of June by talking with Digital Arts and Animation major, Ashlee Kranz (’16). Kranz is a freelance digital and graphic artist at her own company, Dream Chaser Studios in Goodman, WI. She has recently been involved with the movie series, Northbound, which is filmed in the UP.

Listen as host Olivia Myers and Kranz talk about freelancing as a career choice, the lessons she’s learned from martial arts, and the offers artists […] Read More

Haley Makela and Monica Freeman for Finlandia Fridays
She Shoots, She Scores with Student Representative Haley Makela

May 03, 2019

It’s graduation season at FinnU! Student representative, Haley Makela stopped by Finlandia Fridays this week to talk about her experiences as an active member on campus. Featuring guest host Monica Freeman, the two soon-to-be-graduates discussed their excitement to graduate. “I’m very thankful to be done,” remarked Makela, “it’s been a long four years.”

“It’s a great honor to be selected as the student representative. It’s something I have strived for since my freshman year,” said Makela.

A local from Atlantic […] Read More


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Faculty and Staff

Tom Adolphs

Assistant Professor, Graphic Design

Kevin Manninen

Dean, International School of Business Associate Professor of Management & Marketing

Paul Werner

Assistant Professor of Marketing