The BBA Core

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(Required for all BBA students)

The BBA Core

BBA Core Learning Objectives

  • Students who complete the BBA Core will be able to:
  • Apply commonly used software in business
  • Interpret and use accounting and financial information to solve business problems
  • Prepare a marketing plan
  • Communicate effectively
  • Prepare and implement a business plan
  • Apply sound ethical principles in making business decisions
  • Lead and manage co-workers in achieving organizational goals
  • Function in the legal, economic, and social environment of business activity

BBA Core Courses

Course No.

Course Title


ECN 231 Microeconomics 3
ECN 232 Macroeconomics 3
MAT 201 Probability & Statistics 3
BUS 138 Fundamentals of Business 3
BUS 141 Business Communications 3
BUS 201 Principles of Accounting I 3
BUS 202 Principles of Accounting II 3
BUS 222 Business Computing Applications 3
BUS 235 Leadership & Team Skills 3
BUS 271 Principles of Management 3
BUS 332 Business Finance 3
BUS 345 Principles of Marketing 3
BUS 361 Business Law 3
Senior Experience: select one of the options below1 6

BUS 488
BUS 489
BUS 498

Business Strategies (3)
Senior Project in Business (3)
Business Internship / Overseas Study2 (6)

1See your advisor to determine the best option for your concentration.
2The ISB dean must approve the courses of study.